Hersha Hospitality Management (HHM) recognizes the importance of protecting the privacy security of all information provided by users of our Web Sites. This statement applies to all HHM managed hotel properties and web sites, namely; Hersha Hospitality Management, Hotel Milo Santa Monica, Hotel Milo Santa Barbara, hereinafter collectively referred to as “Hotels,” “Web Sites,” or “Hotel Web Sites.” To that end, we collect and use information throughout our Web Sites only as disclosed in this Privacy and Security Statement. This statement applies solely to information collected our Web Sites and at our Hotels.

How Information is Collected

HHM collects information about users by voluntary submission, IP addresses and cookies. No registration is required to enter our Web Sites.

Voluntary Submission

When users elect to make online reservations or subscribe to newsletters via our email list, users are required to supply certain personal information during the reservation and/or subscription process. Information collected through these forms may be used by JRK and/or its managed Hotels to improve the content of our Web Sites, gather demographic information about our users in general, for audits and to perform statistical analysis of user behavior in order to measure interest in the various areas of our Web Sites.

HHM will not disclose, share, sell or divulge any personal information, such as address, email, telephone and fax numbers, to third parties unless we have informed you, been authorized by you or are required to do so by law. HHM will maintain this information in accordance with our strict security and confidentiality standards.

HHM feels strongly about protecting the privacy of children. No information should be submitted to HHM by users under the age 18. Children under the age 18 may not make online reservations or register for subscriptions or access those sections of our Web Sites that require registration.


When visitors to our Web Sites join a mailing list, we log (record) the IP address, date and time of the “opt-in” subscription request. To prevent unwanted subscriptions, an email will be sent to the requesting party asking them to confirm the subscription by clicking on the link provided. If the subscription is not confirmed, the email address will not be added to our list.


HHM and its managed Hotels may periodically send out email newsletters and other notifications to our users about new services, products or other news using email addresses provided during online reservation, email list subscription or otherwise. Each email you receive from us will contain an “opt-out” list removal link. To have your email address removed from our list, simply click on the link provided in the email and your address will be removed automatically from our system.


From time-to-time HHM may send guest satisfaction surveys via email to list subscribers, or guests who have stayed at one of its Hotels. These emails will only contain information specifically related to its Hotels. Participation is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and address), and demographic information (such as zip code, age level). Survey information will be used for purposes of monitoring or improving our Web Sites and/or the services at HHM managed Hotels.


From time-to-time HHM may send promotional emails to list subscribers and/or guests who have stayed at HHM managed Hotels that specifically relates to our Hotels and Web Sites including special rate offers, packages and discounts.

IP Addresses

An IP address is a number that is automatically assigned to your computer when you surf the Internet. When you request pages from our Web Sites, the web server automatically logs your IP address, but not your email address. HHM and its managed Hotels may use the log for various purposes, including systems administration.


HHM employs an agency and a web developer to perform functions on our behalf. Examples include sending emails, removing repetitive information form customer lists, analyzing data, and providing marketing assistance. They have access to personal information needed to perform their functions, but may not use it for other purposes.


Our Web Sites may contain links to other Web Sites. HHM and its managed Hotels are not responsible for the privacy practices or the content of such Web Sites. Inclusion of links to such Web Sites does not imply any endorsement of the material on such Web Sites by HHM or its managed Hotels.

Security – Personal Information

HHM and its Web Sites use reasonable precautions to keep the personal information disclosed to us secure. To prevent unauthorized access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. Nonetheless, HHM does not guarantee the security, accuracy or completeness of any such information or procedures.

Security – Credit Card Information

To secure credit card transactions, our Web Sites use of 128-bit Secure Socket Layer (SSL) encryption technology during the online reservation process.

Changes and Acceptance

HHM and its managed Hotels reserve the right to change this statement at any time. By using our Web Sites you signify your agreement with the terms of our privacy and security statement. Your continued use of our Web Sites after any changes to this statement signifies your agreement to the changes.


Like many companies, from time to time we may use “cookie” technology on our Site. When you visit our site, the cookie tells us whether you’ve visited us before or are a new visitor, where you were referred from and also tells us if you booked. The cookie does not track any personal information about you or provide us with any way to contact you, and the cookie does not extract any information from your computer. Cookies by themselves cannot be used to find out the identity of any user.


e treat the information you provide to us as confidential information; it is, accordingly, subject to our company’s security procedures and strict corporate policies regarding protection and use of confidential information. Because laws applicable to personal information vary by country, our hotels or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information is generally processed and stored in the United States, in which data protection laws are not as comprehensive as in the European Union. Information gathered is used only for the purpose for which the information was collected and is not used or shared with other companies. The personal information you provide to us for making a reservation is made available to the applicable hotel for the purpose of meeting your reservation request. If you cancel your reservation, the information is stored for record keeping purposes only and is not accessed again. After completing your stay the information you provide may be used for direct marketing our hotel. We may use the services of a third party mail house for the sole purpose of mailing materials.

The Independent Collection is interested in improving our websites and may develop and offer new features and services. We monitor aggregated data regarding use of our websites for marketing purposes and to study, improve and promote use of the websites. Our Hotel may disclose information when required by law; however, only to the extent necessary and in a manner that seeks to maintain the privacy of the individual.

We use cookies to collect and maintain aggregated data to help us see which areas are most popular with our users and improve and update the content on our site. The Independent Collection and third party vendors use first party cookies and third party cookies together to inform, optimize and serve ads based on someone’s past visit to our websites. In addition, we use interest-based advertising or 3rd Party audience data (such as age, gender and interested) to further enhance our marketing campaigns. You may opt out by adjusting your ad settings within your browser.

We use this aggregated data only as explained in this Privacy Policy. We do not connect aggregated data to any name, address, or other identifying information., You may occasionally receive cookies from unaffiliated companies or organizations, to the extent they place advertising on our websites or are linked to our website. These third-party cookies may collect information about you when you “click” on their advertising or content or link. This practice is standard in the Internet industry. Because of the way in which the Internet operates, we cannot control collection of this information by these third parties, and these cookies are not subject to this Privacy Policy.

If you have any questions about our privacy and security statement or the practices of our Web Sites, you may write to us at the following postal address:


Philadelphia Corporate Office
510 Walnut Street, 9th Floor
Philadelphia, PA 19106
p. 215.238.1046